ARIZONA STATE PARKS: For Immediate Release
Managing and conserving Arizona’s natural, cultural and recreational resources for the benefit of the people, both in our Parks and through our Partners. FOR MORE INFORMATION CONTACT: Ellen Bilbrey at (602) 542-1996 or (602) 228-8518. Contact by Email: pio(at)azstateparks.gov
(Phoenix, AZ, April 6, 2010) - Arizona Highways magazine and Arizona State Parks, two iconic state-owned institutions, have created a unique partnership to support each other and survive the impact of the state's funding crisis. Both self-funded organizations are vital to the state's tourism industry, yet subject to fund sweeps, cuts and closures. Through a very simple subscription drive benefiting State Parks statewide, Arizona Highways magazine hopes to help keep parks open through the pages of its magazine.
Throughout the next year, for every $24 subscription (12 issues) to Arizona Highways magazine, $5 will benefit Arizona State Parks via the State Parks Foundation — a non-profit group that advocates for the entire Arizona State Park system. At the time of subscribing, people can choose which park their $5 will support.
The magazine's stunning photography of landscapes along with the compelling natural and historical stories draw people to Arizona, and the agencies are challenging every Arizonan to assist in this quest. The goal is to encourage Arizona residents and businesses to subscribe to the magazine and to use subscriptions as gifts for employees and family members who live in other states and countries.
"Numerous communities are putting forward tremendous grass-root efforts to save their respective parks, at least temporarily, but we need thousands of new visitors to come to these communities," said Renee Bahl, executive director of Arizona State Parks. "We really like the idea that everyone can get involved by sending the magazine to families and in addition there will be five dollars generated directly to help the park they enjoy."
"A significant benefit of this program is that the funds are not subject to reduction or redirection by the state legislature because the money goes directly to the Arizona State Parks Foundation," said Win Holden, publisher of Arizona Highways magazine. So you can be confident that every dollar will go to support our State Parks."
"Like Arizona Highways magazine, State Parks shares our mission of promoting tourism and travel throughout the state," said Holden. "Together we generate millions of dollars in revenue for our state through tourism spending. It makes sense that we work together to keep our organizations thriving positively supporting Arizona's economy."
To subscribe and support State Parks, visit ArizonaHighways.com 
or AZStateParks.com and click on the "Arizona Highways Save State Parks" icon. Be sure to use the special promotion code you'll find on the website. Each year you renew your subscription, $5 will go toward State Parks, as well. If you are a current subscriber, the term of your subscription will be extended by one year and when you pay for that extension, a $5 contribution will be made to the Arizona State Parks Foundation. The same is true for any gift subscription sent to anyone, anywhere in the world.
About Arizona Highways
Arizona Highways magazine's award-winning photography, travel journalism and its steadfast commitment to discovering the state's treasures has brought the beauty and splendor of Arizona to visitors and natives alike for more than 80 years. Helping to drive tourism to and through the state, Arizona Highways has subscribers in all 50 states and more than 120 countries. It also has a publishing imprint, Arizona Highways Books, and physical and online retail stores. Newsstand price for Arizona Highways is $3.99 US / $4.99 Canada. Subscriptions are $24 per year. The magazine now is available in digital format at ArizonaHighways.com/digital.html. For more information, visit ArizonaHighways.com
For more information about the many State Parks, statewide hiking opportunities, off-highway vehicle trails, and other outdoor recreational and cultural opportunities in Arizona, call (602) 542-4174 (outside of the Phoenix metro area call toll-free (800) 285-3703) or visit AZStateParks.com. Follow us on twitter.com/AZStateParks.
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Watch a Video about the Partnership 
link to this page:
http://azstateparks.com/press/2010/PR_04-05-10.html
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